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Home arrow The News arrow ALESSI Watches: The Birth of Uniquely Designed Time Pieces
ALESSI Watches: The Birth of Uniquely Designed Time Pieces

ALESSI Watches: The Birth of Uniquely Designed Time Pieces


Built on a tradition of style and elegance, Alessi Watches claims its place in the lifestyle of the sophisticated consumer through its modern aesthetic appeal. However, Italy’s new line of watches not only helps the young and creative urbanite to be in sync with the latest trends. Alessi also fits their need to be unique and practical.

More than an innovative and creative brand, Alessi watches are known to be of premium quality made only from the finest materials used in its well-known expensive house and kitchen wares. Its durability appeals to the practical and intelligent consumer who knows how to meticulously select important pieces.

With the birth of this interesting brand, Alessi now launches designs created by important artists who aim to make it creatively distinct and stylishly innovative.


The Callisto Collection by Stefano Pirovano will be unveiled by one of the most prolific young designer in the country today. The Callisto line combines leather bands and aluminum cases in various colors having a key element of the uniquely shaped strap. The appearance of the top fashion designer for Callisto from the famed interior designer and graphic artist Pirovano, shows the importance of bonding function with representation.

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Kaj Collection by Karim Rashid, who is a leading figure in the fields of product, interior, fashion, furniture, lighting design and art will be represented by a mainstay of a cooking show in Q TV. This Alessi series features casual and simple unisex watches that use a one-piece polyurethane case or strap and are water resistant for up to 30 meters - a perfect timepiece for perky chefs and cooks indeed.

 
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Made by architect extraordinaire Hani Rashid, the Arc Collection will not be duly represented by anyone but another extraordinary artist. The sculptor who will represent Arc, whose artworks were featured by high end Galerie Hans Bruman, is an extraordinary artist who makes breathtaking pieces of art. Her work as a sculptor has been hailed by the art circuit and her introduction of the uniquely shaped Arc watch line of Alessi is only fitting for the finely designed time pieces by the remarkable British-Egyptian architect Hani Rashid.


Record Collection by minimalist and renowned interior designer Achille Castiglioni is to be represented by one of the most successful junior chefs in the country. The collection boasts of easy to read watches made of stainless steel, which can be removed entirely from the band or strap. This Alessi series is available with a leather band or with vibrant color nylon bands – a good watch for those who want their mood reflected on their watches.

 
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Other collections to be launched are “Look No Hands” by artist and architect Ron Arad and “On Time Collection” by a great designer Jorge Pensi.



Alessi watches are exclusively available at MYTYM Watch Hub, Selected NoCurfew Watch Store, Alessi Boutique and Rustan’s.